Using Mobile Apps for Competitive Advantage

By admin | Jul 18, 2016

As a part of a business organization, have you been looking to have apps created that offer you the competitive advantage you need? What are you mostly concerned about? To increase productivity and drive in performance, right? So, you must be wondering how mobile apps can help. Then, you must also know that the number of smartphone users in the world in 2014 is touching 1.75 billion.

Nevertheless, how does your company optimize its brand value and productivity with the help of mobile apps? Trends show that the mobile app is used for a number of reasons including keeping up with contacts, accessing and editing documents, and planning. Let’s look at how enterprises use them.

To increase their brand value

The increasing popularity of mobile apps is creating a hard trend: companies anticipate their competitors going mobile, and do it first. The snowball effect of this is obvious: make an app or die. Think about it. With shared services in cloud computing becoming more commonplace every day, if every other organization or individual is widening their social network, affecting direct product placement, and establishing themselves on social media, it leads to increased exposure and helps in building customer loyalty.

During their daily transactions, companies need to keep pace with their fast moving customers, build trust and simplify transactions. This will help in creating repeat business and using word-of-mouth publicity to increase brand value.

To increase productivity

Organizations often need apps that will help increase the organization’s productivity. Mobile apps can help employees stay connected in a better way and communicate faster. A great mobile app can let managers know how the work of employees is progressing and also helps keep a check on their progress. Effectively, it helps manage business operations, making communication faster between different areas of the company and helps in faster redressal of issues.

The Benefits

Let’s look at some of the competitive advantages your business enjoys if it has a mobile app:

Speed and ease of availability

The major advantage that a mobile app gives an entrepreneur or organization is speed. For example, you can use a mobile app to quickly access documents you need (ex. Dropbox) instead of spending a long time finding particular documents on a laptop. You can also schedule meetings and contact others immediately and anywhere if you have your phone with you instead of having to wait until you’re back in the office.

Streamlining the design

Secondly, a mobile app can streamline your clunky design. A customer will not go through all the content; they want to read what they want to know, so getting to the point is necessary. A mobile app helps you prioritize essential information and allows for a sophisticated presentation of the same. Besides, apps are certainly more functional when dealing with large volumes of information than the web is.

Logistical operations

We discussed how a mobile app can help in your organization’s internal operations. A mobile app in operation within a business allows ease of logistical operations. Collaborative work between groups in say, Shanghai and New York, or outsourced workforces, would involve less effort if information was made available on a mobile app.

A personal way to advertise

Most importantly, the mobile app is the most personal way to advertise to a client. Their smartphone and/or device are always with them. In comparison with ignorable billboards or mutable television ads, the constant presence of the mobile app is its biggest strength. It is visible, it is accessible, it is on-the-go, and it is in their pocket.

We are the Champions: Mobile App Success Stories

Financial organizations like Citibank have revamped apps for smooth customer service and banking, along with an exclusive app for their commercial clients. Who doesn’t love the upper tier treatment? Many such institutions use rationalizing apps within the office structure to improve employee output.

Nike, the mogul of all things fitness related, has a multiple-platform app for women’s training that has taken the health community by storm. The user can choose their goals, customize their program, measure their achievements, and share them online. The app even includes training programs followed by professional athletes. Everyone wins!

Freeman Co., a provider of business services related to trade shows and events used a mobile app to streamline the exhibitor experience. It allowed customers to get basic information about events, place orders for booth equipment, submit trouble tickets, and more. According to the company, the mobile app has improved customer service measurements by 300 basis points.

Pizza giant Dominos’ friendly user interface gives you the benefit of being able to order and virtually follow your pizza from the kitchen to your doorstep. The pick-and-choose process is made more convenient and efficient by the instantaneous display of delicious options.

WSSC, a water and wastewater utility serving suburban Washington, D.C., launched a mobile app that allowed customers to pay bills, report problems, and monitor water usage. Issues could also be tracked and maps could be viewed to see current problems in the area. The app helped reduce the call volume, call handling times, and paper expenses.

To put it succinctly, mobile apps aren’t the future. They are already here and can be a great way for your organization to put its face in front of the world in a newer way and stay competitive.

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