SXSW 2017: We need your vote

In Business news, Enterprise Mobility, Internet of Things, User Research by Rachel Nitschke

We’re ready for SXSW…and it’s only August. A few ChaiOnauts have submitted speaking applications.

Take FIVE minutes to take a look and then head on over to the PanelPicker to give us a vote. SXSW receives hundreds of submissions, and community voting is about 1/3 of the formula that the selection committee uses to determine who gets to share their expertise at one of the largest technology conferences in the country.

Make sure to create a log-in and sign in to vote for the panels below.

The Art of the Industrial Enterprise Deal

Gaurav Khandelwal, CEO and Founder at ChaiOne

The large industrial enterprise customer is the holy grail to many small startups. With lots of capital to invest in new technology paired with aging legacy systems and inefficient processes, these customers need the products and platform that innovative startups offer.

And yet, most make the same mistakes in product development and sales. These mistakes typically fall into three categories: not understanding the problem you are solving, setting up false expectations, and lead with the wrong sales metrics.

I will talk you through the lessons I have learned over the last eight years and how to course-correct if you are already making these mistakes.

 

Advanced UX Theory: Applying the Laws of Context

Speaker: Jared Huke, Chief Design Officer at ChaiOne

SXSWInteractive 2014 was the “year of context,” as was 2015, 2016…and here we are, in 2017, and still barely scratching the surface of creating dynamic, contextually informed and user-aware products.Despite the plethora of products, the design of these experiences violate design principles, or put simply, the laws of hospitality. View contextual applications as “hosting” experiences that accommodate their users, empathizing and anticipating their emotional and physical needs, and respecting their privacy, honesty and control.

In rushing to get products to market, we’ve been bad hosts. I’ve created a set of laws to explain how our understanding and and application of UCD needs to evolve.

 

Let’s Take This Outside: Doing Research in Context

Speaker: Jared Huke, Chief Design Officer at ChaiOne and Steph Rymer, Designer at Moment

Many product teams understand the importance of listening to their customers. But often, this gets relegated to remote or lab-based interviews, creating distance between the team and the world they’re designing within.

The way people interact with technology is becoming increasingly contextual. Experiencing that context in a tactile way can improve comprehension, facilitate empathy, and inspire better design.

In this half-day workshop, we’ll take to the streets of Austin to gain first-hand experience of what it takes to put together an immersion session that guides participants towards a better understanding of the people AND the context they’re designing for.

 

 

Thanks for submitting your voice to SXSW 2017!

 

 

 

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