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Why do I need user research? Answers To Internal Objections

In Enterprise Mobility, Mobile Strategy, User Research by Adrian Garcia

Successful products are ones that provide great user experiences (UX). Companies that focus on UX succeed and companies that don’t fail. The top 10 most successful companies in the S&P index invest heavily in engineering a successful UX, while the 10 least successful companies do not. Popular opinion is that UX is essential to success; however, when discussing with potential …

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Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

In Context, Mobile Strategy, User Research by Madeleine Popp

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability to access valuable purchase information on-the-go has made us incredibly thoughtful customers. Before even placing a foot into your store, chances are we have done some online research, read some …

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How To Improve Call Center KPIs with Research

In Enterprise Mobility, Mobile Strategy, User Research by Shivam Vora

Efficiency and effectiveness are fundamental to designing products and applications that provide exceptional user experiences. In a design or UX context, efficiency can be described as the speed in which users can complete key tasks when interacting with a product. Intuitive navigation paradigms, tooltips, and hot keys are a few ways to increase efficiency. Effectiveness has to do with completing …

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Usability Testing: Getting Guerrilla With It

In Mobile Design, User Research by Shivam Vora

A visually appealing application with innovative interactive elements might be ineffective and impractical if the needs, wants, and interests of the user have not been considered. User needs can be diverse and should require special attention throughout the project lifecycle. The key is to test early and test often to ensure that you are designing an application that is serving …

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4 Tips for Better Data Visualization on Mobile Devices

In Mobile Design, Mobile Strategy, User Research by Evelina Tapia

This post is part of a series on visualizing data. Demand for data visualization on mobile devices is on the rise, both in the consumer and business spaces. Whether it is stock price performance or sensor fluctuations in a production plant, data in enterprise helps in monitoring operations, optimizing processes and quickly making informed decisions. One of the challenges in …

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Your Business Strategy: Leave User Research to the Experts

In User Research by Evelina Tapia

User research and user-driven data strategy are the buzzwords of 2015 market trend predictions issued by giants like Forrester Research and the Harvard Business Review. Data about users, their environment, needs, attitudes can inform business decisions and drive product strategy. But what exactly does user research entail? To many in the business realm, research is a vague concept and covers activities …

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Building Blocks of Good Graphs

In Mobile Analytics, User Research by Evelina Tapia

This post is part of a series on visualizing data. Selecting an appropriate chart type to present data visually is one of three critical steps to creating an effective visual vessel of information. The second step requires that supporting details about the data are provided. Axis labels, legends, units and other elements deliver the context within which to interpret results. Lack …

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UX is not UCD

In User Research by Adrian Garcia

Just what is user experience (UX) and user-centered design (UCD)? Often, practitioners talk about these concepts as though they are the same which is problematic. Producing content that combines UX and UCD produces an unclear picture of our industry to outsiders, which makes services harder to sell, or at least requires lots of explanation prior to the sell. This industry …

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Visualized Data Helps Drive Decisions: A Primer on Chart Types

In Context, User Research by Evelina Tapia

This post is an introduction to a series on visualizing data. Information drives decision-making, especially in the business world. When multiple parties are engaged in collecting intelligence, synthesizing data and determining actionable items based on results, effective ways of communicating information are critical. First, it is imperative that data are collected and synthesized using appropriate procedures. Second, it is crucial …

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Using User Research to Get Ahead of the Competition

In Mobile Strategy, User Research by Evelina Tapia

Mobile app demand is at an all-time high in both the business-to-business (B2B) and business-to-enterprise (B2E) domains as companies strive for an advantage against their competition. While third-party mobile tools are emerging and might seem like a quick and good solution, they are not always the optimal mobile strategy. Such off-the-shelf solutions, even when industry or work-role specific, are developed …

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Contextual Inquiries: What, How, and Why

In User Research by Adrian Garcia

Conducting a contextual inquiry (CI) is one of the most powerful steps for studying a group’s UX and applying UCD. CI’s are just what you may think – it’s inquiring into the context of users’ everyday work and lives. It’s getting research out of the lab and into the field to discover what users do and how they do it. …

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Using Ethnographic Research in Business

In User Research by Natalie Cheng

Trying to understand your customers and your business better? One tool you can use is ethnographic research, which allows an organization to learn about the user’s current experiences so that teams can figure out how to create an even better experience. Ethnography, which comes from sociology, is the process of reporting on what you’ve learned about people and cultures. It …

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Personas in the User-Centered Design Process

In User Research by Adrian Garcia

If you are involved in User-Centered Design (UCD) work, you need to know about personas. Personas are a means of summarizing an audience segment targeted by a product development effort as a fictional character. For example, if a team intends to launch a product for a specific group, the first step would be studying the group in detail, and the …

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A Guide To Software Usability Testing

In User Research by Adrian Garcia

Trying to figure out how to improve a mobile app? Have you observed users actually using it? A great way to evaluate the effectiveness of a mobile app is to observe real people as they complete real tasks in realistic contexts or scenarios. This is called usability testing. With the information collected, app development teams can identify what improvements are …

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Using Surveys in the User-Centered Design and Agile Lifecycles For Better Usability

In User Research by Adrian Garcia

Surveys are an effective way to gain insight needed for designing and delivering innovative technology. Broadly, surveys can be used for two reasons: 1) as a means of measurement and 2) as a means of discovery. Surveys can be used at any point in the agile and user-centered design lifecycles. Used at the early stages of the lifecycle, they are …

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Six Best Practices For Conducting User Interviews

In User Research by Adrian Garcia

In software development, researchers collect data about end users’ needs to make sure the resulting system facilitates the work they are trying accomplish. In order to do this, they can use interviews, which is a method of collecting qualitative data that teams can use to define system requirements that will produce game-changing results. The data from the interviews is then …

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What is UX Research and Why Should I Care?

In Mobile Strategy, User Research by Natalie Cheng

What is user research and why should my organization care? What’s the return on investment from research? Often, you’ll hear people dismiss the value of research and you may have even asked the same questions before, too. Many think of research as a waste of time and money without realizing how important research can be. User research affects your entire …

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UX Research | Standardized Usability Questionnaire

In User Research by Adrian Garcia

There is plenty of information on the web related to usability testing. The majority of this content encourages UX researchers to collect data exclusively related to what they observed during the testing session. While collecting this type of information is highly valuable and certainly necessary, not enough content on the web encourages UX researchers to use standardized usability questionnaires after …

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