Hospitality Mobile Apps: Creating A Better User Experience

There’s no doubt, mobile can improve how companies offer their services to customers. This is especially true for hospitality. The ease of a mobile device has great potential to improve…

By Sven Lenaerts | Jun 08, 2015

Why do I need user research? Answers To Internal Objections

Successful products are ones that provide great user experiences (UX). Companies that focus on UX succeed and companies that don’t fail. The top 10 most successful companies in the S&P…

By Adrian Garcia | Apr 28, 2015

Improving the UX of Call Center Software

This blog post is based on an interview with Lali Lobzhanidze, a Senior Interaction Designer, at ChaiOne. Have you ever been overcharged on a utility bill? It probably made you…

By Natalie Cheng | Apr 27, 2015

Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability…

By Madeleine Popp | Apr 23, 2015

How To Improve Call Center KPIs with Research

Efficiency and effectiveness are fundamental to designing products and applications that provide exceptional user experiences. In a design or UX context, efficiency can be described as the speed in which…

By Shivam Vora | Apr 22, 2015

Usability Testing: Getting Guerrilla With It

A visually appealing application with innovative interactive elements might be ineffective and impractical if the needs, wants, and interests of the user have not been considered. User needs can be…

By Shivam Vora | Mar 31, 2015

4 Tips for Better Data Visualization on Mobile Devices

This post is part of a series on visualizing data. Demand for data visualization on mobile devices is on the rise, both in the consumer and business spaces. Whether it…

By Evelina Tapia | Mar 18, 2015

Your Business Strategy: Leave User Research to the Experts

User research and user-driven data strategy are the buzzwords of 2015 market trend predictions issued by giants like Forrester Research and the Harvard Business Review. Data about users, their environment,…

By Evelina Tapia | Feb 25, 2015

Building Blocks of Good Graphs

This post is part of a series on visualizing data. Selecting an appropriate chart type to present data visually is one of three critical steps to creating an effective visual vessel…

By Evelina Tapia | Feb 11, 2015

UX is not UCD

Just what is user experience (UX) and user-centered design (UCD)? Often, practitioners talk about these concepts as though they are the same which is problematic. Producing content that combines UX…

By Adrian Garcia | Jan 19, 2015

Visualized Data Helps Drive Decisions: A Primer on Chart Types

This post is an introduction to a series on visualizing data. Information drives decision-making, especially in the business world. When multiple parties are engaged in collecting intelligence, synthesizing data and…

By Evelina Tapia | Jan 14, 2015

Using User Research to Get Ahead of the Competition

Mobile app demand is at an all-time high in both the business-to-business (B2B) and business-to-enterprise (B2E) domains as companies strive for an advantage against their competition. While third-party mobile tools…

By Evelina Tapia | Jan 09, 2015

Contextual Inquiries: What, How, and Why

Conducting a contextual inquiry (CI) is one of the most powerful steps for studying a group’s UX and applying UCD. CI’s are just what you may think – it’s inquiring…

By Adrian Garcia | Dec 11, 2014

Using Ethnographic Research in Business

Trying to understand your customers and your business better? One tool you can use is ethnographic research, which allows an organization to learn about the user’s current experiences so that…

By Natalie Cheng | Dec 02, 2014

Personas in the User-Centered Design Process

If you are involved in User-Centered Design (UCD) work, you need to know about personas. Personas are a means of summarizing an audience segment targeted by a product development effort…

By Adrian Garcia | Nov 13, 2014

A Guide To Software Usability Testing

Trying to figure out how to improve a mobile app? Have you observed users actually using it? A great way to evaluate the effectiveness of a mobile app is to…

By Adrian Garcia | Oct 06, 2014

Using Surveys in the User-Centered Design and Agile Lifecycles For Better Usability

Surveys are an effective way to gain insight needed for designing and delivering innovative technology. Broadly, surveys can be used for two reasons: 1) as a means of measurement and…

By Adrian Garcia | Sep 15, 2014

Six Best Practices For Conducting User Interviews

In software development, researchers collect data about end users’ needs to make sure the resulting system facilitates the work they are trying accomplish. In order to do this, they can…

By Adrian Garcia | Aug 04, 2014

What is UX Research and Why Should I Care?

What is user research and why should my organization care? What’s the return on investment from research? Often, you’ll hear people dismiss the value of research and you may have…

By Natalie Cheng | Jan 13, 2014

UX Research | Standardized Usability Questionnaire

There is plenty of information on the web related to usability testing. The majority of this content encourages UX researchers to collect data exclusively related to what they observed during…

By Adrian Garcia | Nov 27, 2013