User Research

Why Your Business Needs an Anthropologist

Research is important. Google knows it. Apple knows it. Microsoft and IBM know it. Facebook knows it. All of the major automotive manufacturers know it. And while most business people…

By Elizabeth Rodwell | Jul 24, 2017

Top 5 UX Research Myths for Enterprise Mobile and Digital Solutions

With industries from oil and gas to utilities to manufacturing seeking impactful digital and mobile solutions — business stakeholders, including CEOs and product leaders, are increasingly incorporating user experience (UX)…

By Kirk Eggleston | Dec 07, 2016

SXSW 2017: Only 1 day left to vote!

This year, ChaiOne is trying to go for a speaking gig at one of the largest tech conferences in the world, and one that is in our own backyard (well,…

By Rachel Nitschke | Sep 02, 2016

SXSW 2017: We need your vote

We’re ready for SXSW…and it’s only August. A few ChaiOnauts have submitted speaking applications. Take FIVE minutes to take a look and then head on over to the PanelPicker to give…

By Rachel Nitschke | Aug 16, 2016

Are Your Digital Plant Tools Helping Employees?

The digital plant will never be successful without user research. We’ve said it many times and we’ll continue to say it, implementing digital tools without user research is like walking…

By Madeleine Popp | Jul 01, 2016

Technology and the Generation Gap

Technology continues to revolutionize the way that work is done. For instance, digital data entry on a tablet allows users to skip paper forms, reduces errors in recorded information and…

By Evelina Tapia | Jun 23, 2016

Human Factors and Successful Enterprise UX

The business benefits of intuitive, user-friendly and pleasant technologies have been highlighted in various sources, including prominent media outlets like Harvard Business Journal and Forbes. Delivering positive business user experiences…

By Evelina Tapia | Apr 26, 2016

Uxicorn: Choosing the Right Design and UX Agency

The buzzword UX, which stands for “User eXperience,” has escaped design world and infiltrated C-level suites at various companies that engage in everything under the sun except design. They need…

By Evelina Tapia | Apr 14, 2016

Why the UX of Star Wars: A New Hope Tells a Completely Different Story

When audiences first saw the universe George Lucas built “in a galaxy far, far away,” it was the technology and connection between the humans and that technology that mesmerized. What…

By Adrian and Emmanuelle | Apr 07, 2016

The Foolproof Strategy to Gathering User Requirements for Mobile Applications

Sales had stagnated for a major foodservice product distributor. It took 50 percent more interactions for new sales hires to achieve the same results as their veteran counterparts, due to…

By Rachel Nitschke | Mar 30, 2016

7 Myths Ruining the Industrial IoT for Enterprises

As more and more connected devices begin to leverage their own data in communicating with the people who operate them, the new way of doing business is quickly taking shape….

By Rachel Nitschke | Mar 21, 2016

Solving the Biggest Challenge of Enterprise IoT: UX

James Bond is driving a BMW 750i, expertly maneuvering through a difficult parking garage and evading a rocket launcher, a steel wire trap and quite a few barrages of gunfire….

By Rachel Nitschke | Feb 16, 2016

User Research: The Key to Mobile Digital Transformation

Did you know that digital transformation is occurring rapidly at a majority of public and private sector organizations? This sounds great, but what exactly is digital transformation? Forbes describes digital…

By Natalie Cheng | Nov 05, 2015

10 Reasons Every CIO Needs a Digital Innovation Strategy

It’s February 2007. Steve Jobs, CEO of Apple, calls with a request for a product that has never been created, marketed or even come close to existing before. He asks…

By Gaurav Khandelwal | Oct 26, 2015

Heuristic Evaluations and Usability Testing are Critical to Your Business

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user…

By Evelina Tapia | Oct 15, 2015

User Experience Research & User-Centered Design

Investing in user experience (UX) by designing software through a user-centered design framework serves three primary functions: Increases the top and bottom lines of companies Ensures products are launched on…

By Adrian Garcia | Oct 12, 2015

Why Assumptions Kill Your Product

We see companies and startups spring up everyday proclaiming they have the newest and best solution for our daily needs. But do we really need it? Does this solve a…

By Ryan Pursel | Jul 22, 2015

User Research is NOT Market Research

The term “research” is not new to the business world, yet its meaning varies along a wide scale. In some companies, research is identified with genius engineers pushing technology capabilities…

By Evelina Tapia | Jul 20, 2015

What Oil and Gas Has Taught Us About UX and Mobile Solutions

ChaiOne has done a bunch of work in the oil and gas industry. Our efforts stretch across customer service centers in Mexico, distributions facilities along the Gulf Coast, offshore oil…

By Adrian Garcia | Jul 09, 2015

Delightful Customer Experience: A Game Changer for Utilities

This blog post is based on an interview with Fabrice Buron, the Vice President of Sales & Marketing, at ChaiOne. With recent deregulations and pressure on price in the utility…

By Natalie Cheng | Jun 25, 2015

6 Tips To Build A User-Centered Design Department At Your Company

UX, UI and UCD are the buzzwords in the tech industry today. ChaiOne’s success and clientele list is a testament that this mentality and type of work is now permeating…

By Adrian Garcia | Jun 24, 2015