User Research

User Research: The Key to Mobile Digital Transformation

Did you know that digital transformation is occurring rapidly at a majority of public and private sector organizations? This sounds great, but what exactly is digital transformation? Forbes describes digital…

By Natalie Cheng | Nov 06, 2017

10 Reasons Every CIO Needs a Digital Innovation Strategy

It’s February 2007. Steve Jobs, CEO of Apple, calls with a request for a product that has never been created, marketed or even come close to existing before. He asks…

By Gaurav Khandelwal | Oct 26, 2017

Heuristic Evaluations and Usability Testing are Critical to Your Business

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user…

By Evelina Tapia | Oct 16, 2017

User Experience Research & User-Centered Design

Investing in user experience (UX) by designing software through a user-centered design framework serves three primary functions: Increases the top and bottom lines of companies Ensures products are launched on…

By Adrian Garcia | Oct 12, 2017

Why Your Business Needs an Anthropologist

Research is important. Google knows it. Apple knows it. Microsoft and IBM know it. Facebook knows it. All of the major automotive manufacturers know it. And while most business people…

By Elizabeth Rodwell | Jul 24, 2017

Why Assumptions Kill Your Product

We see companies and startups spring up everyday proclaiming they have the newest and best solution for our daily needs. But do we really need it? Does this solve a…

By Ryan Pursel | Jul 21, 2017

User Research is NOT Market Research

The term “research” is not new to the business world, yet its meaning varies along a wide scale. In some companies, research is identified with genius engineers pushing technology capabilities…

By Evelina Tapia | Jul 20, 2017

What Oil and Gas Has Taught Us About UX and Mobile Solutions

ChaiOne has done a bunch of work in the oil and gas industry. Our efforts stretch across customer service centers in Mexico, distributions facilities along the Gulf Coast, offshore oil…

By Adrian Garcia | Jul 10, 2017

Delightful Customer Experience: A Game Changer for Utilities

This blog post is based on an interview with Fabrice Buron, the Vice President of Sales & Marketing, at ChaiOne. With recent deregulations and pressure on price in the utility…

By Natalie Cheng | Jun 25, 2017

6 Tips To Build A User-Centered Design Department At Your Company

UX, UI and UCD are the buzzwords in the tech industry today. ChaiOne’s success and clientele list is a testament that this mentality and type of work is now permeating…

By Adrian Garcia | Jun 23, 2017

Hospitality Mobile Apps: Creating A Better User Experience

There’s no doubt, mobile can improve how companies offer their services to customers. This is especially true for hospitality. The ease of a mobile device has great potential to improve…

By Sven Lenaerts | Jun 08, 2017

Why do I need user research? Answers To Internal Objections

Successful products are ones that provide great user experiences (UX). Companies that focus on UX succeed and companies that don’t fail. The top 10 most successful companies in the S&P…

By Adrian Garcia | Apr 28, 2017

Improving the UX of Call Center Software

This blog post is based on an interview with Lali Lobzhanidze, a Senior Interaction Designer, at ChaiOne. Have you ever been overcharged on a utility bill? It probably made you…

By Natalie Cheng | Apr 27, 2017

Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability…

By Madeleine Popp | Apr 24, 2017

How To Improve Call Center KPIs with Research

Efficiency and effectiveness are fundamental to designing products and applications that provide exceptional user experiences. In a design or UX context, efficiency can be described as the speed in which…

By Shivam Vora | Apr 21, 2017

Usability Testing: Getting Guerrilla With It

A visually appealing application with innovative interactive elements might be ineffective and impractical if the needs, wants, and interests of the user have not been considered. User needs can be…

By Shivam Vora | Mar 31, 2017

4 Tips for Better Data Visualization on Mobile Devices

This post is part of a series on visualizing data. Demand for data visualization on mobile devices is on the rise, both in the consumer and business spaces. Whether it…

By Evelina Tapia | Mar 18, 2017

Your Business Strategy: Leave User Research to the Experts

User research and user-driven data strategy are the buzzwords of market trend predictions issued by giants like Forrester Research and the Harvard Business Review. Data about users, their environment, needs,…

By Evelina Tapia | Feb 25, 2017

Building Blocks of Good Graphs

This post is part of a series on visualizing data. Selecting an appropriate chart type to present data visually is one of three critical steps to creating an effective visual vessel…

By Evelina Tapia | Feb 10, 2017

UX is not UCD

Just what is user experience (UX) and user-centered design (UCD)? Often, practitioners talk about these concepts as though they are the same which is problematic. Producing content that combines UX…

By Adrian Garcia | Jan 19, 2017

Visualized Data Helps Drive Decisions: A Primer on Chart Types

This post is an introduction to a series on visualizing data. Information drives decision-making, especially in the business world. When multiple parties are engaged in collecting intelligence, synthesizing data and…

By Evelina Tapia | Jan 14, 2017