Mobile Strategy

The Benefits of Native Apps

Native apps are smartphone applications written specifically for a particular device.  Today the largest competitors are the iPhone and Android phone.  iPhone apps are written in Obj-C or Swift while…

By Nic Nash | Feb 03, 2017

How To Measure Success From An Enterprise Mobile App

Markets and Markets research projects that the BYOD and enterprise mobility markets will grow at 15% CAGR, reaching $181 billion by 2017. Enterprise mobility isn’t a cakewalk. It can be…

By Madeleine Popp | Jan 26, 2017

The Benefits of Big Data and Context

Data – it’s what companies are looking at more intently than ever before. The IDC recently reported that, “almost 3 zettabytes of data existed in the world in 2012, and…

By Natalie Cheng | Jan 12, 2017

Using User Research to Get Ahead of the Competition

Mobile app demand is at an all-time high in both the business-to-business (B2B) and business-to-enterprise (B2E) domains as companies strive for an advantage against their competition. While third-party mobile tools…

By Evelina Tapia | Jan 09, 2017

Digital Oilfield: Streamlining Hydrocarbon Measurement and Sampling

Today, with the new normal of low oil prices, the need to mitigate costly hydrocarbon measurement and sampling errors is more important than ever before. So, what can industry decision…

By Kirk Eggleston | Dec 21, 2016

The Industrial Internet of Things: Making Companies Smarter

If you’ve been following the latest tech news, you’ve probably heard about the Internet of Things (IoT) and how it will affect consumers. To put it simply, the Internet of…

By Gaurav Khandelwal | Nov 20, 2016

Incorporating Lean Sigma into App Development

Want to grow revenue by 80% or increase market share by 60%? Well, your organization might not get the exact same results, but it can realize some benefits if proper…

By Roberto Moctezuma | Nov 18, 2016

Why You Should Get Rid of Paper Forms and Use an iPad

Are you sick and tired of filling out paper forms? Do you have to stop everything you’re doing just to fill out something before you can continue work or get…

By Natalie Cheng | Aug 25, 2016

Mobile ERP – All You Need to Know

Real-time communication is essential today for an organization to succeed. Whether managing team members or facilitating communication between employees, organizations cannot depend on accessing enterprise resource planning (ERP) systems from…

By Ryan Desmind | Aug 15, 2016

Things To Consider When Designing A Localized App

Did you know that the innocent thumbs up gesture in the United States is actually interpreted in a very different way in Thailand? A local from Thailand would probably view…

By Jared Huke | Aug 12, 2016

What is Apple’s B2B App Store and How Does It Work?

With gross revenue in the billions and millions of  apps, Apple’s App Store is a massive business. How do these apps get into the App Store and made available to…

By chaione | Jul 29, 2016

Using Mobile Apps for Competitive Advantage

As a part of a business organization, have you been looking to have apps created that offer you the competitive advantage you need? What are you mostly concerned about? To…

By Ryan Desmind | Jul 18, 2016

Creating an MVP for Mobile Applications

Time for a little role play. You the reader, will be a key stakeholder who has been tasked with leading a new mobile application project for your company. Now let’s…

By Henry Swasey | Jul 03, 2016

Rise of Self-Destructing Media for Privacy and Security

According to a survey conducted by Ponemon Research, 90% of companies surveyed had a network breach by hackers in the past year. With the rise of self-destructing media, enterprises are…

By Justine Albright | Jun 30, 2016

Key Performance Indicators for Internal Mobile Apps

Apps aren’t just for games anymore. A growing number of enterprises are realizing the positive impact of implementing internal mobile applications to facilitate processes. According to Adobe, “more than two-thirds…

By Natalie Cheng | Jun 23, 2016

How to Keep Mobile Devices and Data Secure

Recently, Apple CEO Tim Cook commented during the WWDC 2014 event that 99 percent of Android phones are malware infected and stated how iOS phones are more secure. Although Cook’s…

By Ryan Desmind | Jun 17, 2016

A Guide to Mobile KPIs

If you’re gearing up for the launch of your dream app and all set to make it big, then we wish you good luck. But wait—have you figured out how…

By Ryan Desmind | Jun 02, 2016

What is Mobile Strategy?

More screens= profit. This used to be how companies approached mobile apps. Move the web or desktop interface to mobile, adjust the form factors, and boom! Profit. Then came the…

By Rachel Nitschke | Apr 21, 2016

Essential Tools for Mobile Analytics

According to a Gartner report, by 2017, mobile apps are expected to generate revenue of more than $77 billion and will be downloaded more than 268 billion times. Another report…

By Ryan Desmind | Apr 17, 2016

The Evolution of Mobile

We all know how the mobile phone has become an inevitable part of our daily life and changed the way we live. Today, how would you feel if you lost…

By Ryan Desmind | Apr 11, 2016

What is UX Research and Why Should I Care?

What is user research and why should my organization care? What’s the return on investment from research? Often, you’ll hear people dismiss the value of research and you may have…

By Natalie Cheng | Jan 13, 2016

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