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Top 5 Reasons You Should Consider a Chatbot for Your Business or Brand

In Another news, Mobile App Development, Mobile Design, Mobile Strategy by Kirk Eggleston

In his 1996 book, Dave Barry in Cyberspace, Barry says, “the internet is the most important single development in the history of human communication since the invention of call waiting.” Barry’s point — which is a comical take on how technology does more to stifle natural communication than enable it — is still very relevant in our modern digital world. …

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3 Ways a Digital Strategist Simplifies Complex Digital Transformation Projects

In Another news, Culture & Management, Digital Innovation, Mobile Strategy by Kirk Eggleston

No matter how you slice it, enterprise digital transformation is complex. That’s because digital transformation (DT) is not simply a restructure or IT implementation, it’s a total business shift. Related: Why a Core Team is Needed to Create Successful Digital Products for Enterprise To help make digital projects seem less daunting and ensure their success, DT decision makers need the …

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Digital Oilfield: Streamlining Hydrocarbon Measurement and Sampling

In Another news, Digital Innovation, Mobile Oil & Gas, Mobile Strategy by Kirk Eggleston

Today, with the new normal of low oil prices, the need to mitigate costly hydrocarbon measurement and sampling errors is more important than ever before. So, what can industry decision makers do to address issues with these important industry functions? The answer lies with innovative mobile and digital solutions. In this post, we’ll take a look at some of the …

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What is Mobile Strategy?

In Digital Innovation, Mobile Strategy by Rachel Nitschke

More screens= profit. This used to be how companies approached mobile apps. Move the web or desktop interface to mobile, adjust the form factors, and boom! Profit. Then came the rise of “mobile first” strategy: developing interactions, especially those for consumers, with the idea that the mobile app will be the primary source of interactions with the brand. Using the …

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Oil and Gas Operational Excellence Through Mobility and the Industrial Internet of Things

In Enterprise Mobility, Internet of Things, Mobile Oil & Gas, Mobile Strategy by Neil Bedekar

It is no secret that low oil and gas prices are changing the ways companies operate in the oil patch. In the past, companies turned to reduction-in-force (RIF) strategies to cut operating costs to remain viable during lean market conditions. Today, more innovative and competitive companies are focusing on Operational Excellence (OE) to not only further cut operating costs, but …

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What is A Digital Innovation Strategy?

In Enterprise Mobility, Mobile Strategy by Natalie Cheng

Need a ride home and don’t have a car? These days, you can just pull out your phone and request an Uber or Lyft to take you home. Of course, this wasn’t always the case. When Uber and other ride-sharing competitors came onto the scene, they disrupted a whole industry. They made it more convenient to find transportation home, causing …

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User Research: The Key to Mobile Digital Transformation

In Enterprise Mobility, Mobile Strategy, User Research by Natalie Cheng

Did you know that digital transformation is occurring rapidly at a majority of public and private sector organizations? This sounds great, but what exactly is digital transformation? Forbes describes digital transformation as “the changes associated with the application of digital technology in all aspects of human society”. In addition, in the digital transformation stage, “digital usages inherently enable new types …

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How to Align Your Business Innovation Strategy to Your Culture

In Culture & Management, Enterprise Mobility, Mobile Strategy by Gaurav Khandelwal

When was the last time you took a picture with an analog camera? This question may appear to be the answer as to why camera technology pioneer Kodak filed for Chapter 11 bankruptcy in January 2012. It’s easy to point to the emergence of the digital camera– but what many don’t realize is that in 1975, the first digital picture …

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Approaching Strategic Innovation Planning for the Digital Age

In Enterprise Mobility, Mobile Strategy by Natalie Cheng

Consumers today aren’t as loyal to brands as they once were. Don’t believe this statement? Just ask Nokia, a company that just years earlier was dominating the mobile phone industry. It wasn’t like the company was lagging behind on technology. Rather, the company has historically spent enormous amounts of money on research and development (R&D). Unfortunately for Nokia, it was …

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10 Reasons Every CIO Needs a Digital Innovation Strategy

In Mobile Strategy, User Research by Gaurav Khandelwal

It’s February 2007. Steve Jobs, CEO of Apple, calls with a request for a product that has never been created, marketed or even come close to existing before. He asks for the impossible and wants it in Apple’s new mobile phone that was announced a month ago. Oh, and he needs it ready for mass production in 3 months. What …

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How to Guarantee ROI with a Legacy System Modernization

In Enterprise Mobility, Mobile Strategy by Rachel Nitschke

One hundred million dollars worth of Hershey’s Kisses, Jolly Ranchers, Whoppers– all packaged, prepared and waiting to ship out to grocery stores around the country for the lucrative Halloween season. The trucks were waiting for their orders, grocery chains were waiting to stock their shelves, and shareholders were counting on the profits. The only problem: the ERP system made fulfilling …

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Heuristic Evaluations and Usability Testing are Critical to Your Business

In Mobile Design, Mobile Strategy, User Research by Evelina Tapia

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user adoption and success. How can you make sure that your product is user-friendly? Heuristic evaluations and usability testing are two powerful methods that help ensure user-friendliness of a product. Every …

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The Business Value of User Experience Research & User-Centered Design

In Mobile Design, Mobile Strategy, User Research by Adrian Garcia

Investing in user experience (UX) by designing software through a user-centered design framework serves three primary functions: Increases the top and bottom lines of companies Ensures products are launched on time, on budget, and stay within the allocated resources   Allows teams to make superior products, tailored for specific user groups, to support specific tasks Focusing on UX is not …

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How Mobile Fits Into Your Centralized IT Strategy

In Enterprise Mobility, Mobile Strategy by Natalie Cheng

Do you have a centralized IT strategy? If so, do you also have a mobile strategy? How does mobile fit into your overall centralized IT strategy? These are important questions to answer. According to PwC’s 18th Annual Global CEO Survey, 81% of CEOs see mobile technologies as strategically important for their organization. In addition, 86% say that a clear vision …

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Why Midstream Firms Need Mobile Oil and Gas Technology

In Mobile Oil & Gas, Mobile Strategy by Rachel Nitschke

Imagine field after field of oil storage tanks, some so large they could hold a 747 jumbo jet. This is what you will see when you drive out to Cushing, Okla., home to around 58 million barrels of oil, or about 12.5 percent of the country’s stockpile. As new oil and gas technologies, namely fracking and horizontal drilling, have produced …

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Understanding the ROI of Mobile Solutions in the Manufacturing Industry

In Enterprise Mobility, Mobile Strategy by Gaurav Khandelwal

Your field service technician is on a call with a customer. He sees that the customer needs to order a spare part for the system to return to full operating capacity. The customer asks when the spare part will arrive and how much it will cost– expecting the technician can provide that information immediately. Back on the shop floor, an …

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Why Mobilizing Your Lean Manufacturing Tools Can Eliminate Waste

In Enterprise Mobility, Mobile Strategy by Rachel Nitschke

How does this add value? This was the main question that guided Kiichiro Toyoda and the Toyota leadership team when they built upon Henry Ford’s assembly line production model to develop the Toyota Production System, occasionally referred to affectionately as the “Toyota Way.” All steps in the production of a product need to add value; everything else is waste, with …

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How Utilities Can Improve Customer Retention with a Mobile App

In Enterprise Mobility, Mobile Strategy by Rachel Nitschke

16,000 percent. This is how much mobile traffic to utility company websites increased in the northeastern U.S. in the days after Hurricane Sandy knocked power (and Wifi) out for many consumers. Utility companies need to communicate with their customers where they are– especially in times of disaster. Providing energy usage to a website for consumers to check once a month …

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Why Mobile Utilities Apps Matter for Customers and Profits

In Enterprise Mobility, Mobile Strategy by Rachel Nitschke

Low prices and slim margins– this is where analysts are predicting electricity providers are headed. To consumers, one utility provider’s kilowatt-hour is the same as one from their competitor; it becomes a better kilowatt-hour if it’s cheaper and their bills are lower. Electricity providers have two options to combat the commoditization of their product: Double-down on price as a differentiator …

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iOS 9: Increasing Productivity in the Workplace

In Enterprise Mobility, iOS, Mobile Strategy by Jeff Kibuule

In June, Apple introduced iOS 9, the next version of its mobile operating system for iPhones and iPads. While much of the focus of this release was on polish, fixing bugs and making the OS run smoother and longer, one of the few completely new features was significantly upgraded search. In iOS 9, Apple has given 3rd party developers the …

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How Custom Mobile Maps Improve Your Users’ Brand Experience

In Enterprise Mobility, Mobile Design, Mobile Strategy by Stuart Conway

There’s a proper time and place for standard maps, but the enterprise mobility space in 2015 is neither. There are few things more jarring than otherwise perfectly designed data overlaid on an undesigned map. Unfortunately, custom map tiles come with a price tag, sometimes thousands of dollars per year, so you’ll need stakeholder buy-in. That’s why we’re here to give …

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