Mobile Strategy

Oil and Gas Operational Excellence Through Mobility and the Industrial Internet of Things

It is no secret that low oil and gas prices are changing the ways companies operate in the oil patch. In the past, companies turned to reduction-in-force (RIF) strategies to…

By admin | Dec 14, 2017

Creating an Enterprise Mobile Strategy: Culture & Roadmap

In an earlier post, we talked about what enterprise mobile strategies with real ROI looked like. We also gave you questions to help you figure out if an app project…

By Gaurav Khandelwal | Dec 08, 2017

Mobile Marketing and Integrating CRM Systems

The mobile phone has long been deemed by marketing strategists as one of the most direct and personal avenues to market a product. With smart phones and tablets making a…

By admin | Dec 04, 2017

Creating an Enterprise Mobile Strategy With Real ROI

Are you thinking of implementing an enterprise mobile strategy at your organization? If so, you may be wondering how to take on such a task while keeping it aligned with…

By Gaurav Khandelwal | Nov 27, 2017

Should I Create a Mobile Center of Excellence?

You may have heard of the term ‘center of excellence’. What does it mean exactly? A center of excellence refers to a team or entity that provides leadership, best practices,…

By admin | Nov 20, 2017

10 Ways to Make Sticky Apps

It’s trendy to have an app that your organization can point towards.  “That’s our app.  We’re tech savvy and understand the next big thing!”  Fantastic.  But now that you have…

By admin | Nov 13, 2017

What is A Digital Innovation Strategy?

Need a ride home and don’t have a car? These days, you can just pull out your phone and request an Uber or Lyft to take you home. Of course,…

By admin | Nov 10, 2017

User Research: The Key to Mobile Digital Transformation

Did you know that digital transformation is occurring rapidly at a majority of public and private sector organizations? This sounds great, but what exactly is digital transformation? Forbes describes digital…

By admin | Nov 06, 2017

How to Align Your Business Innovation Strategy to Your Culture

When was the last time you took a picture with an analog camera? This question may appear to be the answer as to why camera technology pioneer Kodak filed for…

By Gaurav Khandelwal | Nov 03, 2017

Approaching Strategic Innovation Planning for the Digital Age

Consumers today aren’t as loyal to brands as they once were. Don’t believe this statement? Just ask Nokia, a company that just years earlier was dominating the mobile phone industry….

By admin | Nov 02, 2017

10 Reasons Every CIO Needs a Digital Innovation Strategy

It’s February 2007. Steve Jobs, CEO of Apple, calls with a request for a product that has never been created, marketed or even come close to existing before. He asks…

By Gaurav Khandelwal | Oct 26, 2017

How to Guarantee ROI with a Legacy System Modernization

One hundred million dollars worth of Hershey’s Kisses, Jolly Ranchers, Whoppers– all packaged, prepared and waiting to ship out to grocery stores around the country for the lucrative Halloween season….

By admin | Oct 19, 2017

Heuristic Evaluations and Usability Testing are Critical to Your Business

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user…

By Evelina Tapia | Oct 16, 2017

User Experience Research & User-Centered Design

Investing in user experience (UX) by designing software through a user-centered design framework serves three primary functions: Increases the top and bottom lines of companies Ensures products are launched on…

By admin | Oct 12, 2017

How Mobile Fits Into Your Centralized IT Strategy

Do you have a centralized IT strategy? If so, do you also have a mobile strategy? How does mobile fit into your overall centralized IT strategy? These are important questions…

By admin | Oct 05, 2017

3 Ways Field Service Apps Empower Your Mobile Workforce

For many years, field services software and digital innovations were focused on work executed indoors, at a desk and in front of a monitor. Yet, a large percentage of the…

By Evelina Tapia | Oct 04, 2017

Why Midstream Firms Need Mobile Oil and Gas Technology

Imagine field after field of oil storage tanks, some so large they could hold a 747 jumbo jet. This is what you will see when you drive out to Cushing,…

By admin | Oct 02, 2017

4 Tips on Managing an Industrial Field Services Workforce

Managing a workforce in the industrial field services space presents several unique challenges. These factors have an impact on more than just human resources – they affect the overall operations…

By Evelina Tapia | Sep 29, 2017

Understanding the ROI of Mobile Solutions in the Manufacturing Industry

Your field service technician is on a call with a customer. He sees that the customer needs to order a spare part for the system to return to full operating…

By Gaurav Khandelwal | Sep 15, 2017

Why Mobilizing Your Lean Manufacturing Tools Can Eliminate Waste

How does this add value? This was the main question that guided Kiichiro Toyoda and the Toyota leadership team when they built upon Henry Ford’s assembly line production model to…

By admin | Sep 14, 2017

How Utilities Can Improve Customer Retention with a Mobile App

16,000 percent. This is how much mobile traffic to utility company websites increased in the northeastern U.S. in the days after Hurricane Sandy knocked power (and Wifi) out for many…

By admin | Aug 28, 2017