Mobile Analytics

5 Mobile Sales Enablement Analytics Reports You Should Be Dreaming Up

With the rise of marketing automation, marketers have become data freaks. In a few short years, marketing managers went from measuring Nielsen ratings to scouring Facebook likes. Now, they are…

By Jacob Voncannon | May 13, 2015

Building Blocks of Good Graphs

This post is part of a series on visualizing data. Selecting an appropriate chart type to present data visually is one of three critical steps to creating an effective visual vessel…

By Evelina Tapia | Feb 11, 2015

How To Measure Success From An Enterprise Mobile App

Markets and Markets research projects that the BYOD and enterprise mobility markets will grow at 15% CAGR, reaching $181 billion by 2017. Enterprise mobility isn’t a cakewalk. It can be…

By Madeleine Popp | Jan 26, 2015

Key Performance Indicators for Internal Mobile Apps

Apps aren’t just for games anymore. A growing number of enterprises are realizing the positive impact of implementing internal mobile applications to facilitate processes. According to Adobe, “more than two-thirds…

By Natalie Cheng | Jun 23, 2014

A Guide to Mobile KPIs

If you’re gearing up for the launch of your dream app and all set to make it big, then we wish you good luck. But wait—have you figured out how…

By Ryan Desmind | Jun 02, 2014

Essential Tools for Mobile Analytics

According to a Gartner report, by 2017, mobile apps are expected to generate revenue of more than $77 billion and will be downloaded more than 268 billion times. Another report…

By Ryan Desmind | Apr 17, 2014

Master Your Mobile Analytics: Key Things to Measure

Do you have a mobile app or are you thinking of developing a mobile strategy? Whatever phase of the mobile maturity stage your company is in, you’ll need to know…

By Natalie Cheng | Jan 30, 2014